Creating an empowering brand & website for a
holistically-focused aging-in-place consultancy
By 2030, over 80 million adults in the U.S. will be aged 65 or older, with 77% preferring to age in place. However, many face challenges like home safety, isolation, and health issues that make this difficult. Onni Home, a Colorado-based startup, offers holistic aging-in-place assessments that address all 8 dimensions of well-being: physical, environmental, financial, social, intellectual, occupational, and spiritual. Through personalized consulting, Onni Home works closely with individuals and families to identify unique needs and create tailored plans for independent living. The company also connects families with community resources to provide comprehensive support, ensuring older adults can live safely, comfortably, and confidently in their own homes.
Brand Framework
Visual Identity
Brand Guidelines
Content Strategy
Web Design
Web Development
Brand Framework
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Onni Home is an aging-in-place consultancy dedicated to helping individuals live independently and comfortably at home as they age. The brand combines empathy, integrity, innovation, and sustainability to provide personalized solutions for home modifications, technology, and lifestyle adjustments. Our design work focused on creating a visual identity that conveyed warmth, trust, and expertise, aligning with Onni Home's mission to make aging in place a positive, empowering experience. Through thoughtful logo design, color palette, and messaging, we helped establish Onni Home as a compassionate, knowledgeable guide for seniors and their families.
Visual Identity
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The visual identity of Onni Home is anchored by a bird symbol, embodying the brand’s core values of freedom, independence, and safety. The bird’s ability to soar represents Onni Home’s mission to help individuals age in place with confidence and autonomy. The bird also symbolizes the connection to home—just as a bird returns to its nest for security and peace, Onni Home helps clients create safe, nurturing environments where they can thrive. The color palette—comprising soft blues, greens, and whites—reinforces this sense of tranquility and trust. Blue evokes calm and reliability, green represents growth and renewal, and white symbolizes purity and clarity. Together, these colors reflect Onni Home’s commitment to providing supportive, innovative, and holistic aging-in-place solutions.
Web Design & Development
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The Onni Home website is designed with a strong focus on user-centered design and empathy, addressing the emotional and practical concerns of older adults and their families. The navigation is intuitive and simple, with clear calls-to-action to guide users through the site without overwhelm, ensuring that users of all ages and technical abilities can easily find the information they need. Concise, easy-to-read language and calming colors—blue, green, and white—create a sense of trust, comfort, and security, while reducing cognitive load for those navigating the challenges of aging and caregiving.
The inclusion of individualized stories and testimonials is a key decision, aimed at showcasing how Onni Home supports a variety of aging-in-place needs, reinforcing that each aging journey is unique. This approach uses personalization to create an emotional connection, making users feel seen, heard, and understood.
To further build trust, Onni Home’s expertise is highlighted through educational resources, easy access to contact information, and visible signs of social proof, such as testimonials and partnerships with reputable organizations. In line with accessibility principles, the site ensures that all text is legible with adequate contrast, and images are optimized for different devices, ensuring an inclusive experience for all users.
Our Services
Get in Touch
At Onni Home, we take a holistic approach to aging, addressing all 8 dimensions of wellness to develop individualized plans for aging in place. Our team collaborates with families to find practical solutions that reduce caregiving stress, enhance safety, and empower adults to live at home with confidence and independence—on their own terms.
We help adults and their families create personalized plans and connect with resources for safe, independent living at home.
“I didn’t want to leave my home, but I wasn’t sure how I could stay. Onni Home helped me find a way to make it work.” – Maggie Werner
Maggie’s Story
At 76, Maggie was facing a new reality. After losing her husband to cancer, the two-story home that had once been full of life felt like a burden. Her hips made stairs difficult, and keeping up with home maintenance had become increasingly overwhelming. Though she treasured the memories tied to every corner of her house, staying there was starting to feel impossible.
A Holistic Approach to Aging in Place
When we first met Maggie, we knew there was more to consider than just the physical challenges she faced. We took a holistic approach, looking at her overall well-being—physical, emotional, and social—and conducted an assessment based on the eight dimensions of wellness. This gave us a deeper understanding of her needs and helped us create a practical, personalized plan to help her stay in the home she loved.
Making Her Home Safe and Comfortable
Maggie’s top priority was mobility. To help her safely move between floors, we installed a stairlift, an affordable solution that allowed her to regain independence and move freely without fear of falling. In her bathroom, we added grab bars, non-slip mats, and a walk-in shower with a seat—modifications that made everyday tasks safer and easier. These simple but impactful changes significantly improved her ability to navigate her home with confidence.
Health and Emotional Support
Maggie’s hip pain was a constant struggle, so we connected her with a local orthopedic surgeon to explore options for hip replacement surgery. With guidance from the doctor, she began to make decisions about managing her health and pain, giving her the confidence to continue living comfortably in her home. We also recognized the emotional toll of her loss. Maggie had always been a social person, so we connected her with a grief support group for women who have lost spouses to cancer. This gave her a space to share her feelings and connect with others who truly understood what she was going through.
Staying Connected to Her Community
Maggie loved attending her weekly knitting group at Maverick Fiber Arts, but transportation had become a challenge. We connected her with a local transportation program to arrange rides, ensuring she could continue participating in the community she cherished.
Supporting Independence
With these changes, Maggie’s life feels easier and more fulfilling. Her home is safer, her health is improving, and she’s able to stay connected to the things that matter most to her.